Using a combination of editorial, strategy, UX, and production, I can help save you time, money, and — most vital of all — mental energy.
I’m a multidisciplinary creative professional with more than a decade of experience using words, visuals, ideas, and technology to highlight the humanity of inspirational brands.
I specialize in health, science, technology, arts, education, and business profiles, features, and news, emphasizing the stories of fascinating people and translating complex concepts into approachable language.
I've interviewed an Emmy winner, a Grammy winner, and a Nobel laureate.
Plus, academics, artists, educators, advocates, scientists, doctors, musicians, engineers, entrepreneurs, CEOs, students, postdocs, and one NASA physicist.
(And I once made Alan Alda laugh.)
& Creative Services
I strive to produce clean, intuitive digital media and communications products that shape a brand's narrative through well-organized, considered content.
Brand Journalism & Content Marketing
Combining traditional journalism with strategic messaging to identify and develop content that builds trust and brand identity.
Editorial & Content strategy
Holistic strategy, planning, management, and governance of multichannel content.
UX Design & information architecture
An audience-centric focus on tailoring digital products to optimize how users interact in context.
creative direction & digital production
A strong eye for layout and visual aesthetics, plus the ability to wrangle even the most finicky of content management systems.
editorial style • Chicago • AP • MLA • editing • Baseline • Standard • Substantive • journalism • Interviewing • Reporting • Research • web & email marketing • HTML • CSS • Wordpress • Squarespace • Django • Umbraco • MediaWiki • MailChimp • social media/marketing • Twitter • Facebook • Instagram • LinkedIn • YouTube • Vimeo • SproutSocial • Google Analytics • graphics • Adobe Photoshop • project management & collaboration • BaseCamp • JIRA • DoneDone • SharePoint • OmniFocus • Slack • G Suite/Google Docs • Microsoft Office
My goal is to produce content relevant to user needs and strategies realistic to business needs.
My hope is we can make our audience a little smarter in the process, too.
A few places you may have seen my work
Amazon / Pillpack
Blavatnik Awards for Young Scientists
Global STEM Alliance
Houghton Mifflin Harcourt
ING / Clarion
International Center for Leadership in Education
MBarry & Co.
The Microscopic Septet
New York Academy of Sciences
New York New Media Association
Novo Interactive Media Group
Procter & Gamble
StarTalk Radio with Neil deGrasse Tyson
Stevens Institute of Technology
Stewart Copeland Official Site
Spearheaded inaugural website of $30-million national awards program (Winner, 2014 Communicator Award of Distinction for Science Websites, Academy of Interactive & Visual Arts)